From cocktail hour to grocery store shopping, Platinum Blonde hair always looks glamorous. A dose of this super blonde shade brightens your look through any season. And depending on how you style it, this chic blonde color can fit with any personal style, from high fashion to Rock'n'roll. As its name suggests, Platinum Blonde is nothing but the best, which is why our Ethos collection includes a wide range of this gorgeous, look-at-me color!

  • Wanna Make A Statement? Think Bright, White & Platinum!

    • The lightest & whitest of all the blondes
    • Reflects light & practically sparkles
    • Neutral undertones; more of a true, pure shade

  • @shaylie.green

    We finally have the perfect icy blonde:
    NEW COLORS:
    BL64
    R7/R7/BL64
    R7/BL64

  • @toriann.hair

    A truly jaw-dropping install of Bohyme Ethos hair extensions by@toriann.hair using @thetightlinemethod. ⁠

  • @Prettylilsalon

    A masterful pinch a grab in celebration of a stunning transformation using 22" Bohyme Genius Weft⁠

Need something a little bit less than 100% white-hot platinum? Try going cooler with an Ashy tone. Don't worry! You'll still get all the attention!

  • Wanna Make A Cooler Statement? Think Bright, Less White & Ashy!

    • Absorbs light, so it's not quite as "white"
    • Cool tone with blue, violet & silver undertones
    • Ashy tones can be added to any hue, including black & brown
  • It can be a little difficult to see the difference between platinum and ashy shades. That's where we come in with our side-by-side comparison!

    Side Note: Bohyme® color names that include an A, B or BL indicate an Ashy, Cooler tone.

  • Ethos® 60

    60 - the most platinum

  • Ethos® BL60

    BL60 - cooler and ashy

  • Ethos® BL60A

    BL60A - the most cool and ashy

Chic! Alluring! Edgy! Glam! Fashionista! Punk Rock!

Discover your blonde personality with our variety of Ethos® collection platinum and ashy tones!

 
BL613A - Ultimate Light Platinum Blonde
BL613A - Ultimate Light Platinum Blonde
BL22 - Cool Platinum Blonde
BL22 - Cool Platinum Blonde
BL22A - Ultimate Ash Blonde
BL22A - Ultimate Ash Blonde
60 - Platinum Blonde
60 - Platinum Blonde
BL60 - Ultra Platinum Blonde
BL60 - Ultra Platinum Blonde
BL60A - Ultimate Platinum Blonde
BL60A - Ultimate Platinum Blonde
 
H18A/22A
H18A/22A
H18/BL613A
H18/BL613A
T18A/BL60
T18A/BL60
T18A/BL22/BL60
T18A/BL22/BL60
R8A/8A/BL22
R8A/8A/BL22 - Ultra Platinum Blonde
Vanilla
Vanilla
 
BL63
BL63
BL64
BL64
R7/BL64
R7/BL64
R7/R7/BL64
R7/R7/BL64

These beautiful shades are made possible because we use only the highest quality hair in our Ethos® collection. This high-grade hair is so healthy that it can soak in our gentle color bath for 40 days, allowing the dye to penetrate each strand to the core. Pure color results!

Check out Bohyme® Collection Comparison Chart!

Our Ethos® collection is for hair professionals only. Hair professionals can also purchase the Ethos® collection from our Authorized Distributors. Check the specific page of the Ethos® product you're interested in to find out where you can buy it!

What's your favorite Ethos® platinum or ashy shade? What color should we create next? What platinum or ashy color(s) are we missing? Let us know in the comments!

Enhance your clients' beauty with the essential Bohyme® Color Rings. Can you envision perfectly matching their shades to the specific Bohyme collection? The Bohyme Ethos Color Ring offers an exquisite selection of 38 pure and distinct hues, simplifying the process of color matching for your next styling session.

Purchase Ethos Color Ring
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