Blinded by Blonde

From cocktail hour to grocery store shopping, Platinum Blonde hair always looks glamorous. A dose of this super blonde shade brightens your look through any season. And depending on how you style it, this chic blonde color can fit with any personal style, from high fashion to Rock'n'roll. As its name suggests, Platinum Blonde is nothing but the best, which is why our Ethos collection includes a wide range of this gorgeous, look-at-me color!

 

Wanna make a statement? Think Bright, White & Platinum!

  • The lightest & whitest of all the blondes

  • Reflects light & practically sparkles

  • Neutral undertones; more of a true, pure shade

Need something a little bit less than 100% white-hot platinum? Try going cooler with an Ashy tone. Don't worry! You'll still get all the attention!

Wanna Make a Cooler Statement? Think Bright, Less White & Ashy!

  • Absorbs light, so it's not quite as "white"

  • Cool tone with blue, violet & silver undertones

  • Ashy tones can be added to any hue, including black & brown

It can be a little difficult to see the difference between platinum and ashy shades. That's where we come in with our side-by-side comparison!

60 is the most platinum, BL60 is cooler and ashy, while BL60A is the most cool and ashy.

Side Note: Bohyme® color names that include an A, B or BL indicate an Ashy, Cooler tone.

 

Chic! Alluring! Edgy! Glam! Fashionista! Punk Rock!

Discover your blonde personality with our variety of Ethos® collection platinum and ashy tones!

Solids

Balayage & Rooted

Highlights

These beautiful shades are made possible because we use only the highest quality hair in our Ethos® collection. This high-grade hair is so healthy that it can soak in our gentle color bath for 40 days, allowing the dye to penetrate each strand to the core. Pure color results!

 Check out all of the Ethos® collection colors!

Our Ethos® collection includes Hand Tied extensions in Silky Straight and Body Wave, as well as M-Tied and Seamless Tape Ins in Silky Straight. Check out the entire collection here!

Our Ethos® collection is for hair professionals only.  If you have a Bohyme® account you can shop here. Hair professionals can also purchase the Ethos® collection from our Authorized Distributors. Check the specific page of the Ethos® product you're interested in to find out where you can buy it!

What's your favorite Ethos® platinum or ashy shade? What color should we create next? What platinum or ashy color(s) are we missing? Let us know in the comments!